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"(...)For a quality-conscious car manufacturer, an outstandingly designed interior is immensely important to the success of its products."
Franz-Joseph Paefgen
President AUDI AG
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In the automotive sector, ULTRASUEDE® successfully combines elegance with practicality and durability to provide an optimal driving experience. ULTRASUEDE® completes the interior of any automobile with style and grace, underscoring individual lines of each model. It is the material of choice for the most prominent auto manufacturers, lending an exclusive touch to any product, from luxury sedans to impetuous coupes.
The automotive industry's interest in this new ultra-microfiber suede upholstery has grown rapidly, producing increasing numbers of diverse requests and suggestions from the sector. The product line is complemented by a high level of tailored pre- and post-sales service packages to assist manufacturers, part suppliers and retailers.
ULTRASUEDE® provides a viable and innovative solution to automobile interiors, joining comfort and function, durability and practicality. Seats, door panels, instrument panels, headliners, pillars and hat racks can all be covered in elegant ULTRASUEDE®, taking full advantage of its unique physical properties, consistent product quality and unrivalled ease of care.
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ULTRASUEDE® is
a full range of products well-suited to a wide range of applications. The characteristics which make it so interesting to the automobile industry are primarily:
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| Softness |
Unmistakable, pleasant tactile sensation |
| Comfort |
Porous (breathable), anti-static, hypoallergenic "warm in the winter, cool in the summer" |
| Security |
Balanced, secure seating – "grip" |
| Range of Colors |
Brilliant and luminous to co-ordinate with any interior |
| Durability |
Characteristics withstand the tests of time and weather |
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In terms of production, ULTRASUEDE® dimensional stability is the direct response to the most demanding mass production specifications.
Further, ULTRASUEDE® can be easily combined with other materials, such as leather and fabric, thus leaving a wide margin for design creativity and innovation.
The sum of its qualities make ULTRASUEDE® the perfect link between emotion and performance.
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